Fine wines for high net worth individuals

AVU SA is one of Europe's leading fine wine merchants and one of the largest stockholders of fine wines. With over 600'000 bottles of the world's finest labels, coming from the most prestigious wine regions, like Bordeaux, Burgundy, Champagne, Tuscany, Piedmont, as well as from the New World, like Napa Valley, and Barossa Valley…just think about the rarest wines and vintages, or even special large formats, we probably have it. We focus on the very best and even if we are able to offer wines starting from Eur 20 - Our average selling price is one of the highest in the industry at EUR 150 per bottle

Operating on a global level, we have some of the largest allocations from the most exclusive estates. Thanks to our comprehensive, international vinous network, made up of producers, private collectors and international merchants, we only offer wines of impeccable provenance and of the upmost quality.

Thanks to our strategically placed warehouses and professional shipping partners, we can efficiently deliver our wines almost anywhere in the world. We can also deliver to private clients across Europe, due to our European subsidiary in Spain (AVU Wines). Our clients also have the possibility to securely store their wines with us. We have several modern temperature and humidity controlled warehouses located in Stabio (Switzerland), Bordeaux (France), London (UK), and Spain. Our headquarters is based in Paradiso, very close to Lugano in Switzerland.

Our main focus is providing a taste of the finer things
in life.

At AVU, we believe there is a better way to collect wine. A more intimate, less time consuming way, where clients can purchase exactly what they want, when they want. We're obsessively passionate about it, and our mission is to help wealthy individuals and sophisticated wine connoisseurs build their perfect collection. Our typical clientele consists of busy CEOs, presidents, entrepreneurs, wine collectors and investors, who literally don't have the time, and that's where we come in. We take care of everything, from purchasing advice to delivery directly to your cellar, to managing your wine collection - the only thing you have to do is enjoy the bottle.

Frankly, we think rare wines should be treated as fine, exclusive pieces of art. Therefore we do not have an ecommerce shop nor publicly displayed pricelists. We work strictly on tailor-made offers and individual customer requests. Our 360 ° fine wine service ensures each and every client is matched with their very own senior wine consultant, that helps to manage interesting wine opportunities, the client's collection, the delivery and everything in between. Our active clients also receive pre-arrival offers and first priority on their favorite wines.

The name AVU backwards is actually UVA – meaning grape in Italian. And while each wine is made up of many varying factors, like location, terroir, climate and vinification methods - just to name a few - the one thing that is vital to all wines no matter what is the UVA.

AVU SA was founded by Fabio Cattaneo, who was awarded Switzerland's Best Entrepreneur in 2010 by the Swiss Economic Forum, the most prestigious award for entrepreneurs in the country. Today, the company is led by Fabio and a team of highly experienced professionals, who are here more than happy to serve you.

Thanks to the profound expertise of our team, and their deep-rooted relationships with some of the greatest producers in the world, as well as the industry's top players, our wine collection consists of only the finest labels and top-performing vintages.

We hold a stock of over 600'000 bottles which are stored amongst our five warehouses.

We focus exclusively on highly rated wines, special editions and rare formats. Our constantly growing collection includes wines from the world's renowned wine regions, like Burgundy, Bordeaux, Rhone, Champagne, Tuscany, Piedmont, Rioja and Ribera del Duero from the Old World, as well as Napa Valley of California, Mendoza of Argentina and Maipo Valley of Chile from the New World. We have a wide assortment of older and younger vintages, and a large selection of formats, from half-bottles (37.5cl) to Primat (27l).

Most of our stock consists of Bordeaux and Italian wines. We cellar and age a large majority of these wines to offer to our top clients once they have reached their top maturity. We continue to be one of the major players for En Primeur wines and new releases from France's renowned Bordeaux region.

If you are looking for a specific wine, a newly released edition, an old vintage or a special bottle format, please do not hesitate to write to us.

Below you can find a selection of the wine labels and producer logos that we work closely with

Our Wine Portfolio

We are proud to work with some of the world's best wines and producers. Our stock includes wine from over 400 unique producers. Below is just a tiny peek at the products we offer to our clients regularly and often have in stock.
We are proud to work with some of the world's best wines and producers. Our stock includes wine from over 400 unique producers. Below is just a tiny peek at the products we offer to our clients regularly and often have in stock.
Most of our new clients come from personal referrals, those of our loyal members. However, it doesn't matter how you've heard about us, we'd love to hear from you.

As we believe exclusive wines should be treated like fine and exclusive pieces of artwork, we do not have an ecommerce shop, therefore our pricelists are not displayed publicly. Instead, we work on tailor-made offers and customer requests; we propose pre-arrival offers and first priority to our active clients. We strictly provide personalized services to our clients, making sure they are getting the best possible deal based on their unique tastes.

Let us know what you're looking for!

Send us an email, or complete the form with your wish list, and one of our wine consultants will be more than happy to send you our best offer. While we do not have a minimum order quantity, we try to avoid single bottle orders. We recommend full-case orders and above.

How to buy from us?

If an important client of ours has referred you, we will immediately upgrade your membership status to Silver.
Not sure what you're looking for?

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Silver Membership allows you access to AVU's impeccable wine collection and special weekly offers. Speak directly to one of our senior wine consultants about what you are looking for and how we could help you upgrade your precious wine collection.

After you spend more than CHF 50,000 with us, you will be upgraded to Gold Member status. This membership comes with many additional benefits, such as priority access to new and limited release wines. You will also be carefully matched with your very own wine advisor from our team. We will manage your wine collection, free of charge and you will get discounted prices on our storage facility. You will get the offers for rare new releases before anyone else, as well as receive invites to standing wine tasting events throughout the year.
The best way to experience all that AVU has to offer, this membership is on invitation only.
Silver member
Gold member
Platinum member


When you spend more than CHF 50'000 per annum
When you join
We care about our clients, and always reward the most deserving members. In the same way that our wine selection is an exceptionally rare find, so is the AVU Membership. This membership is available only to a niche field of wealthy wine connoisseurs and high-net-worth individuals looking to enhance their collection. As a Member, you benefit from an all-inclusive, personal service built around your tastes.
On invitation only
SWITZERLAND Located in the heart of Europe, close to our headquarters in Ticino, this warehouse securely stores most of our collection.
Our state-of-the-art warehouses guarantee the perfect storage conditions for our wines. Each of our warehouses is temperature and humidity controlled to preserve the most ideal wine aging settings.
LONDON Situated right in the middle of Europe's financial capital city, this warehouse stores top-of-the-line products making international deliveries quick and straightforward.


SPAIN Helping us to better serve our private clients all throughout Europe, this warehouse is part of our European subsidiary, AVU Wines.

ВОRDEAUX Based in the world's most famed wine-producing region, this warehouse safely holds bottles that are as close as it gets to ex-chateau wines.
CHINA Strategically positioned in China, this warehouse supports the sophisticated fast-paced wine market and our clients based in Asia.
When you purchase wine, whether it is from us or another supplier, you can choose to have it delivered directly to one of our warehouses

Storage Facility

Our expert team will carefully inspect the original packaging and the bottles
The wine is then gently acclimatized
The cases will be stored in the ideal temperature- and humidity-controlled conditions
You can then choose to withdraw or sell your wines at any time
We offer a modern-day wine storage service for our clients to safely cellar their prized wine collections. Our clients can choose to store their wines at the warehouse of their choice, in Switzerland, France, Spain or the UK. Whichever warehouse you choose, rest assure that your wine will mature in optimum conditions, protected from changes in temperature, humidity, light and movement.

We also offer the option to store wines in-bond in one of our approved bonded warehouses in France, UK or Spain. When your bottles are stored 'in-bond', you don't have to pay taxes on them at all, no duty tax for importing the wines across different states or countries, and no VAT (value-added tax) calculated from the sale of the bottle. You only have to pay taxes if you remove the bottles from storage. With bonded storage, you may also make more off your investment if you decide to sell, since collectors will usually pay a higher price for bottles that have been stored in-bond. This is because they know that the wines have been stored in the best aging conditions and more importantly, that the case hasn't been opened since leaving the winery, therefore the bottles are more likely to be authentic.

Each of AVU's warehouses offers the perfect storage facility in terms of location, offering discretion and the utmost safety, with sophisticated security systems and fire alarms. Think of our storage facilities as a safe haven for your wines, stored at the ideal aging conditions in a safe environment, which is completely insured. Our members benefit from a lower, fair storage rate.

How it works:
Thanks to our critically located warehouses and international shipping partners, we can deliver our wines door-to-door to almost any country in the world. We can also deliver to private clients throughout Europe, due to our European subsidiary in Spain (AVU Wines). Our warehouses are located in Stabio (Switzerland), Bordeaux (France), and London (UK).

Please contact your account manager or for a delivery quotation. In order to make an accurate quotation we will have to be informed of the exact delivery address, as well as the number of bottles and /or cases you wish to ship.

International Delivery

Want to join our team?
AVU is a fast-paced company quickly on the rise, we are constantly on the look out for progressive, energetic individuals to join our dynamic team.
If you think this sounds like you, and you're ready for a new professional challenge, please send us your CV and cover letter.


Our head-office is located in the heart of Europe, more precisely in Paradiso near Lugano, in the canton of Ticino Switzerland.

Riva Paradiso 10
6900 Paradiso

+41 91 252 48 88
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