AVU Executive reports Week 08

Hello Mr. Boldrini, you will find the reports attached as an Excel file:

Please send us your selection via the contact form. Our team will get back to you as soon as possible:

Please send us your selection via the contact form. Our team will get back to you as soon as possible:

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Via Carona 2
6815 Melide
Switzerland

+41 91 252 48 88

members@avu.wine
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Offering Balance — AVU Dashboard

Offering Balance

Client spending tiers vs. campaign targeting — are we reaching the right segments?

Active Clients
5,494
Across 5 tiers
Campaigns Analyzed
0
In analysis period
Emails Sent
0
Total volume
Biggest Gap
50.6%
Budget tier
Client tier distribution (5,494 active clients):
  • Offer data not yet available for this period — client distribution only
  • Largest segment: Budget (50.6% of clients)
  • Run the offering balance report with a date range to populate campaign data

Client % vs Offer %

Grouped bars — blue = clients, orange = offers

Gap Analysis

Positive = over-targeting, Negative = under-targeting

Tier Breakdown

TierClientsClient %OffersOffer %EmailsGap
Budget 2,782 50.6% 0 0.0% 0 -50.6%
Mid-Range 1,558 28.4% 0 0.0% 0 -28.4%
Premium 757 13.8% 0 0.0% 0 -13.8%
Luxury 319 5.8% 0 0.0% 0 -5.8%
Ultra-Luxury 78 1.4% 0 0.0% 0 -1.4%
Underexposed Wines — AVU Dashboard

Underexposed Wines

Wines not offered in 1+ year with historical campaign revenue — inventory optimization & revenue recovery

Underexposed Wines
176
Not offered in 1+ year
Total Stock at Risk
28,618
Bottles sitting idle
Historical Revenue
5,590,302
From last campaigns
Avg Revenue / Wine
31,763
Recovery potential per item
Top recovery opportunities:
  • Haut Brion (2022) — 135 bottles, revenue 173,189
  • Pontet Canet (2009) — 33 bottles, revenue 161,435
  • Mouton Rothschild (2000) — 19 bottles, revenue 157,383

Revenue vs. Stock Scroll to zoom · Drag to pan

Each bubble is a wine. Explore clusters by zooming in.
Fewer emails
More emails
Fewer customers
More customers
Bubble size = emails sent · Color intensity = unique customers

Top 5 by Stock Volume

Highest inventory sitting idle

Top 5 Wines by Historical Revenue

Highest-value forgotten inventory
#WineProducerVintageStockRevenueLast Offered
1 Haut Brion Château Haut Brion 2022 135 173,189 2023-06-21
2 Pontet Canet Château Pontet Canet 2009 33 161,435 2024-08-20
3 Mouton Rothschild Château Mouton Rothschild 2000 19 157,383 2024-10-09
4 Mouton Rothschild Château Mouton Rothschild 1982 20 153,189 2024-05-30
5 Lafleur Château Lafleur 2000 6 130,611 2025-02-12

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Underexposed Wines — AVU Dashboard

Underexposed Wines

Wines not offered in 1+ year with historical campaign revenue — inventory optimization & revenue recovery

Underexposed Wines
176
Not offered in 1+ year
Total Stock at Risk
28,618
Bottles sitting idle
Historical Revenue
5,590,302
From last campaigns
Avg Revenue / Wine
31,763
Recovery potential per item
Top recovery opportunities:
  • Haut Brion (2022) — 135 bottles, revenue 173,189
  • Pontet Canet (2009) — 33 bottles, revenue 161,435
  • Mouton Rothschild (2000) — 19 bottles, revenue 157,383

Revenue vs. Stock Scroll to zoom · Drag to pan

Each bubble is a wine. Explore clusters by zooming in.
Fewer emails
More emails
Fewer customers
More customers
Bubble size = emails sent · Color intensity = unique customers

Top 5 by Stock Volume

Highest inventory sitting idle

Top 5 Wines by Historical Revenue

Highest-value forgotten inventory
#WineProducerVintageStockRevenueLast Offered
1 Haut Brion Château Haut Brion 2022 135 173,189 2023-06-21
2 Pontet Canet Château Pontet Canet 2009 33 161,435 2024-08-20
3 Mouton Rothschild Château Mouton Rothschild 2000 19 157,383 2024-10-09
4 Mouton Rothschild Château Mouton Rothschild 1982 20 153,189 2024-05-30
5 Lafleur Château Lafleur 2000 6 130,611 2025-02-12